Marketing Research
Book Summary:
This book gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
ISBN’s: 9780133074673, 9780134895406, 9780134167404
Authors:
Alvin C. Burns, Ronald F. Bush
