MKTG
Book Summary:
Created through a “student-tested, faculty-approved” review process with direct input from students and faculty, This book is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. This text book employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. This book also offers a dynamic range of web-based review and testing products to facilitate today’s on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, it makes reaching out to students a breeze.
ISBN: 9781285091860
Authors:
Charles W. Lamb, Jr. Hair, Joseph F., Carl McDaniel
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