Developing the Public Relations Campaign: A Team-Based Approach

Book Summary:

This text book offers a comprehensive guide to creating effective PR campaigns through collaborative teamwork. It emphasizes the importance of strategic planning, audience analysis, message development, and campaign evaluation. The book covers practical steps such as setting objectives, selecting communication tactics, and managing budgets. It also addresses crisis communication strategies and the integration of digital media in modern PR campaigns. Through case studies and real-world examples, it illustrates best practices and challenges in PR campaign development. Overall, the book serves as a practical resource for PR professionals, emphasizing the collaborative nature of successful campaign execution.

ISBN: 9780205943593

Author:

Randy Bobbitt, Ruth Sullivan