A Preface to Marketing Management
Book Summary:
This text book is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.
ISBN’s: 9780077861063, 9781259251641
Authors:
J. Paul Peter, James H. Donnelly, Jr.
