Think Public Relations

Book Summary:

The engaging visual design of this text book provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.

ISBN’s: 9780205916788,9780205857258

Authors:

Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, Jae-Hwa Shin