Strategic Management: Concepts and Cases
Book Summary:
This text book provides a comprehensive guide to understanding and applying strategic management principles. It covers the strategic planning process, including mission statements, goal setting, and strategy formulation. The book delves into external and internal analyses using tools like SWOT and Porter’s Five Forces. It explores strategy implementation, including organizational structure and resource allocation, and emphasizes the importance of continuous evaluation and control. The text is enriched with real-world case studies and discussions on emerging trends like globalization and technology.
ISBN: 9781292016894
Authors:
Fred R. David, Forest R. David
