Strategic Management: Concepts and Cases: Competitiveness and Globalization
Book Summary:
This text book combines the latest cutting-edge research and strategic management trends with ideas from some of today’s most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today’s businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation.
ISBN’s: 9781285425177, 9780538753098, 9781133495239, 9780357033838, 9781305502208, 9781305502147
Authors:
Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
