Strategic Management and Competitive Advantage Concepts and Cases
Book Summary:
This text book is a concepts and cases strips out the unnecessary, by presenting material that answers the question, does this concept help students analyze real business situations. Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, it provides the students with some tools they need for strategic analysis.
ISBN’s: 9781292060088, 9781292258041
Authors:
Jay B. Berney, William S. Hesterly
