Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Book Summary:

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. This book captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. This book has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

ISBN’s: 9780133444797, 9780135173947, 9780134167848, 9780135199978

Authors:

Fred R. David, Forest R. David