Small Business: An Entrepreneurs Plan

Book Summary:

This text book helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following the Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, spotting trends and opportunities, finding and marketing to target customers, to distribution and financing-all in a very hands-on, step-by-step approach. A conversational and engaging style, case studies and clips from the CBC’s “Dragon’s Den” bring the content to life for students.

ISBN’s: 9780176501808, 9780176252403

Authors:

Ron Knowles, Chris Castillo