SELL
Book Summary:
This text book is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. It employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Focusing on trust-based selling, the text reflects the authors’ extensive experience as leading sales educators and as sales managers, trainers, and consultants with major corporations.
ISBN: 9780176622107
Authors:
Thomas N. Ingram, Raymound W. (Buddy) LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams, Kirby Shannahan
