SELL: Trust Based Professional Selling

Book Summary:

Created through a “student-tested, faculty-approved” review process with over 100 students and faculty, This text book is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. This book employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.

ISBN’s: 9781305662094, 9781305662087

Authors:

Thomas N. Ingram, Raymond (Buddy) W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams