Marketing: Real People, Real Choices
Book Summary:
This text book introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, the text shows how marketing concepts are implemented and the impacts they can have on a company. Featuring new information, examples and assessment, this book continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you’ll be well equipped to tackle what’s happening in the world of marketing today.
ISBN’s: 9780132948937, 9780135199893, 9780134292663, 9780135209929
Authors:
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
