Marketing Management
Book Summary:
This text book is covered by including brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in management.
ISBN’s: 9780132102926, 9780273753360, 9781292092621, 9780133856460, 9789332587403, 9780136009986
Authors:
Philip T Kotler, Kevin Lane Keller
- 1
- 2
