Marketing by Grewal
Book Summary:
It’s focuses on the concepts and tools that help marketers create value for customers. Integrated throughout the text, current and engaging Canadian examples define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
ISBN’s: 9781259030659, 9781259104312
Authors:
Dhruv Grewal, Michael Levy, Shirley Lichti, Ajax Persaud
