Management: Leading and Collaborating in a Competitive World
Book Summary:
This text book is written from the perspective of a current or future manager and emphasizes six essential performance dimensions on which an organization beats, equals, or loses to the competition: cost, quality, speed, innovation, service, and sustainability. Throughout the text, the authors remind students of these six dimensions and their impact on the bottom line through the use of marginal icons. This results-oriented approach is a unique hallmark of this text. New questions further emphasize the bottom line, with answers provided in the instructor’s manual.
ISBN’s: 9781259927645, 9781259546945
Authors:
Thomas S. Bateman, Scott A. Snell, Robert Konopaske
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