Management Information Systems: Managing the Digital Firm
Book Summary:
This text book is based on the premise that knowledge about information systems is essential for creating successful, competitive firms; managing global corporations; adding business value; and providing useful products and services to customers. A central focus of this text is to describe how contemporary real-world managers make decisions about their technology investments. We present analytical concepts that will help future managers optimize their firms’ returns and maximize the value of their information technology investments.
ISBN’s: 9780132142670, 9780133156843
Authors:
Kenneth C. Laudon, Jane P. Laudon, Mary Elizabeth Brabston
