International Marketing
Book Summary:
This text book is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
ISBN’s: 9781133627517, 9788131533642
Authors:
Michael R. Czinkota, Ilkka A. Ronkainen
