Intercultural Business Communication

Book Summary:

Its explores how cultural differences impact communication in business contexts. It covers cultural dimensions like individualism versus collectivism, communication styles, negotiation strategies, and leadership qualities needed for global business success. The book includes case studies and examples to illustrate practical applications of these concepts, offering insights into how to navigate and bridge cultural gaps effectively in diverse business environments. Overall, it serves as a valuable resource for understanding and improving intercultural communication within the global marketplace.

ISBN: 9780132971270

Author’s:

Lillian Chaney, Jeanette Martin