Entrepreneurship: Theory, Process, and Practice
Book Summary:
This text book provides a comprehensive framework for understanding entrepreneurship. It covers essential entrepreneurial concepts, from idea generation to launching and growing a business. The book emphasizes innovation, risk-taking, and the role of entrepreneurship in economic development. It discusses the process of identifying opportunities, crafting business plans, and managing new ventures. Kuratko also explores strategic planning, venture capital, and the entrepreneurial mindset. Case studies and practical tools help illustrate real-world applications of entrepreneurial theories, making it a key resource for aspiring and practicing entrepreneurs.
ISBN: 9781305576247
Author:
Donald F. Kuratko
