Entrepreneurship: Successfully Launching New Ventures

Book Summary:

This text book explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.

ISBN’s: 9780132555524, 9780131393905, 9780134729534, 9780133797190

Authors:

Bruce R. Barringer, R. Duane Ireland

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