Consumer Behavior
Book Summary:
The book delves into psychological, social, and economic factors that influence consumer behavior, integrating theory with practical applications. It covers topics such as perception, learning, motivation, attitudes, and decision-making processes, and examines the impact of marketing strategies on consumer choices. With a focus on current research and real-world examples, it provides insights into the dynamic nature of consumer behavior in today’s market.
ISBN’s: 9780357721292, 9781305507272, 9781133435211
Authors:
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
