CB Consumer Behaviour Canadian
Book Summary:
Created through a “student-tested, faculty-approved” review process, This text book is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. This book offers comprehensive coverage of contemporary consumer behaviour topics in an engaging text and online solution. This book has been thoroughly updated to offer students a unique perspective of marketing in the Canadian context.
ISBN: 9780176555283
Authors:
Barry J. Babin, Eric Harris, Kyle B. Murray
