This Document Contains Chapters 10 to 11 Chapter 10 Ethical Problems of Organizations Contents: (Please…
This Document Contains Chapters 8 to 9 Chapter 8 Ethical Problems of Managers Contents: (Please…
This Document Contains Chapters 5 to 7 Chapter 5 Ethics as Organizational Culture Contents: (Please…
This Document Contains Chapters 3 to 4 Chapter 3 Deciding What’s Right: A Psychological Approach…
This Document Contains Chapters 1 to 2 Chapter 1 Introducing Straight Talk About Business Ethics:…
Chapter 17 Marketing, Ethics, and Social Responsibility in Today’s Consumer Society CHAPTER SUMMARY Deviant consumer…
Chapter 16 Symbolic Consumer Behavior CHAPTER SUMMARY This chapter discusses the symbolic role that products…
Chapter 15 Innovations: Adoption, Resistance, and Diffusion CHAPTER SUMMARY Innovations are products, services, ideas, or…
Chapter 14 Psychographics: Values, Personality, and Lifestyles CHAPTER SUMMARY Values are enduring beliefs that inform…
Chapter 13 Household and Social Class Influences CHAPTER SUMMARY Individuals in a society can be…
Chapter 12 Consumer Diversity CHAPTER SUMMARY Six major aspects of consumer diversity have important effects…
Chapter 11 Social Influences on Consumer Behavior CHAPTER SUMMARY Reference groups are part of a…
Chapter 10 Post-Decision Processes CHAPTER SUMMARY This chapter examines some of the major processes that…
Chapter 9 Judgment and Decision Making Based on Low Effort CHAPTER SUMMARY This chapter examines…
Chapter 8 Judgment and Decision Making Based on High Effort CHAPTER SUMMARY Judgments involve forming…
Chapter 7 Problem Recognition and Information Search CHAPTER SUMMARY This chapter examines the three initial…
Chapter 6 Attitudes Based on Low Effort CHAPTER SUMMARY This chapter focuses on the processes…
Chapter 5 Attitudes Based on High Effort CHAPTER SUMMARY This chapter examines how consumers’ affective…
Chapter 4 Memory and Knowledge CHAPTER SUMMARY This chapter considers how memory and knowledge influence…
Chapter 3 From Exposure to Comprehension CHAPTER SUMMARY This chapter considers the topics of exposure,…
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